Marketing

Articles and insights on Marketing.

Giving Competitors Your Energy

Over the last 10 years of working at Carrot, we have seen multiple new competitors enter the market. It’s tempting to stop what you are doing and start creating marketing material that refutes their claims or directly challenges their unique selling proposition. Over time, we have learned that this is a waste of energy and

How To Create A Simple Marketing Plan

Over the years I’ve seen dozens of marketing plans. I am convicted there is NO SUCH THING as THE perfect marketing plan template. There is so much nuance in marketing that it is impossible to have a one size fits all solution. Now, let me be clear. I am NOT saying, there are not proven

When & How To Pivot Your Marketing Plan

🫰Q1 is the most important 3 months of the year for a marketing team. Missing your acquisition numbers in Q1 makes it harder to hit numbers later in the year. It would be like running a race with only one shoe. You’ll keep going, but it’s going to be uncomfortable and your chances of finishing

Growth Marketing

In January of 2024, I stepped in to help run marketing and sales at Carrot.com. This would be my second time being involved in marketing (previous time was 2015-2018). A lot has changed in the digital marketing landscape – but in some ways – nothing has changed. In this post, I am going to write

The Best Real Estate Investing Websites

You want to get into real estate investing and you know that you need a website. So who has the best real estate investing websites? Full disclaimer: I work for Carrot and will of course recommend them in this article. I wrote an extensive review of Carrot websites. It can be overwhelming with how many

SEO Keywords For Real Estate Investors

Keywords are the lifeblood of any real estate investors online marketing strategy. SEO keywords are the highest performing and highest ROI marketing strategy an investor can have. If you dominate your market’s SEO keywords for phrases like “We buy houses Vancouver” then you can bet that you are going to generate leads online with very

4 Favorite Carrot Features & Why You Should Use Them

Want the quick rundown of 4 of my favorite Carrot features? Auto Complete Address Field SMS text notifications Campaign tracking links Featured blog post images For those unaware, I work for Carrot. I help out with the and day to day operations. I have the pleasure of interacting with a lot of members in support,

25 Free Blog Featured Images For Download

If you blog there is a good chance you use featured images. Especially if you blog with WordPress. The benefits of having a blog featured image are they make your article look nice, and they give the search engines more information about your article. Google has made it clear that user experience is becoming a

How To Save Just One Page Of A PDF Document

Seems pretty straight forward. I just needed to save 3 pages from a 41 page pdf document. In this post I will show you how to save one page of a pdf. TL;DR if you are using Mac, just open the PDF if Preview.app and drag the page you want to your desktop I started

How To Find Keywords That Are Easy To Rank For

The title is kind of misleading but whatever, got ya in here so real quick I will tell you what I found and then you can decide if its worth your time. If you are a successful marketer this probably isn’t new or thought provoking so go ahead and bounce outta here. If you are

The top 5 most important Google Analytics reports

The top 5 most important google analytics reports Okay maybe I lied. It is nearly impossible to assume that all Analytics users are going to need the same reports. Or find certain reports more valuable then others. I mean an e-commerce site has a very different way of using their website then a blog about

How I Ranked Above Neil Patel’s Site And Why It Doesn’t Matter

[Update: Neil responded to my email…see his response at the bottom of this post.] In this post I will show you how I ranked above Neil Patel’s site and why it doesn’t matter. It’s easy to get a quick hit in Google’s search rankings but keeping it there is the real trick. I like checking

How to easily remove the Semalt spam crawler

If you are like most websites on the internet you were hit with a spam crawler called Semalt. There are quiet a few people in Google’s product forum asking how to easily remove the Semalt spam crawler. Chances are you found this post by looking for a way to easily remove the Semalt spam from