Product Led SEO

SEO – you either love it or hate it. For many SaaS companies they have one of the following experiences with SEO. Without a doubt SEO is the highest ROI marketing channel there is. Afterall, you are getting “FREE” traffic from Google. Rank for the right search term and you will have ideal customers signing

SEO strategies have long centered around driving traffic, climbing the search rankings, and building authority through backlinks. But with the rise of product-focused marketing, there’s a shift taking place—Product-Led SEO is emerging as a powerful approach. Instead of chasing vanity metrics like traffic and rankings, Product-Led SEO focuses on converting visitors into users by tightly

When you think of SEO, what comes to mind? Rankings, traffic, backlinks? While those metrics are often considered the right metrics for SEO, they’re not necessarily the most important, especially if your goal is to grow your business. In a Product-Led SEO strategy, there’s a more important metric to focus on: conversion and, ultimately, revenue.

Most digital marketers understand that Google’s algorithm is a complex tool that can handle data at a massive scale. You’re likely aware of terms like crawl, index, SERP, and more. But in this post, I want to break down the 4 steps that the Google algorithm takes to discover, sort, and show content so you

Product Led SEO is a book by Eli Schwartz. Eli’s experience at Survey Monkey and consulting for some of the bigger product led companies on the internet has given him a unique perspective on SEO. I assume he is the one behind the naming of Product Led SEO so he gets extra bonus points for

The Red Ocean of Traditional SEO Most SaaS companies approach SEO by targeting high-volume keywords, churning out blog content, and building backlinks. This strategy has become commoditized — anyone can hire freelancers, use AI content generators, and outsource link-building. The result? A sea of nearly identical content that does little to distinguish your brand or

I found Wes Bush’s book and website about Product Led Growth in 2022 and knew he was onto something. SaaS companies exploded in users signups and revenue by using this strategy. If you are new to the concept of PLG i’ll share a definition from Wes’ website below. Product-led growth is a business strategy that

Product-Led SEO and Programmatic SEO are two distinct strategies with different approaches and goals in how they target search engines and drive organic traffic. Here’s a breakdown of the key differences: Different Focus On Content There Is A Different Content Creation Process Content Scale & Distribution Is Also Different Content/Business Goals and User Intent So

Product-led SEO is an approach to search engine optimization that focuses on creating content and building pages directly tied to a company’s product or services. The goal of product led SEO is driving organic traffic that converts into users or customers. It integrates the product into the content itself, making it a core part of