Jack Of All Trades

For the last 12 years, I’ve done just about everything you can do inside a SaaS company. Marketing, demand generation, sales, customer success, support, finance, operations, process design, OKRs, performance reviews, comp planning—you name it, I’ve probably built it, fixed it, or cleaned it up at some point. For a long time, that gave me

How To Create A Simple Marketing Plan

Over the years I’ve seen dozens of marketing plans. I am convicted there is NO SUCH THING as THE perfect marketing plan template. There is so much nuance in marketing that it is impossible to have a one size fits all solution. Now, let me be clear. I am NOT saying, there are not proven

Buying 1 Asset Per Year

What I am about to write won’t make sense to 90% of people reading it. It’s highly unlikely working a W2 job will make you rich And if it does – you will be 60 years old before you can enjoy your wealth. You trade the most enjoyable, active, and fun years of your life

2021 Sabbatical 🏝

My Sabbatical Plan Carrot is a great place to work. One of my favorite perks that we offer is a 5 year paid month-long sabbatical. We created this perk back in 2018 as a way to reward and retain amazing team members. If you have worked for a start-up or small business you know that

2021 Personal Growth Plan 💪

2021 is going to be a big year for me. In the past, I have set personal goals but this will be the first year I publish a personal growth plan to go along with my goals. To me having a plan is much more than setting some goals. I learned this from my time

The Rule Of Three

The “Rule of Three” is the name given to that magical law of nature whereby things that come in threes appear to be just right. In ancient times, the Romans understood this rule and referred to it with the Latin maxim “omne trium perfectum” which means “everything that comes in threes is perfect”. There is

A Real Estate Marketing Scorecard

A large portion of my job involves creating, updating, and analyzing spreadsheets. I am the weird portion of the population who actually enjoys spreadsheets. I was surfing the web Friday night and saw a conversation on Twitter about marketing attribution and tracking. 💡 – Lightbulb moment. I should create a real estate marketing scorecard template

How To Use Sweet Alert With Rails

I was tired of the boring looking confirm info box in my rails app. A quick Google search and I found Sweet Alerts. I struggled to get this to work in my Ruby on Rails project for a couple reasons. First, if you wanted to download the source files of Sweet Alerts and include them

How To Align Buttons In WooCommerce – The Easy Way

Before/After If you are using WooThemes’ WooComerce plugin to create an ecommerce site then chances are you need to align the bottoms to make the columns look a little better. Unfortunately there is not a one size fits all solution. There are a couple variables that could cause this solution not to work for your theme. However,

How To Use Foundation Top-Bar To Overlay Background Image

For the longest time I have struggled with getting my Foundation top-bar to overlay a full width image, think hero image. The biggest problem is making it work on the home page and then have different styles on the inner pages. The results The problem If you have a transparent background and your <body> is

Use Javascript To Insert Random Quotes

I have a tough time with javascript, I don’t know what it is but I cannot get it to work as easily as HTML and CSS. However, I have found a great write up from Florence W Deems that I have altered and it works perfectly. Before we dive into the code, I have noticed

How I Failed At Starting An E-Commerce Site

One of my goals for 2014 was to try an Amazon affiliate program based E-Commerce website. The idea of an automated business that generates passive income is very attractive. I thought, shoot I know a niche market that would love an E-Commerce site, I have the tools to create a site, and I know a little

What Is Blackhatworth Spam? (How To Filter It)

If you are reading this chances are you are seeing something like this in your Google Analytics account and you are worried that blackhatworth is able to hack your site and/or affecting your SEO rankings. Read on to learn why a .htaccess rule won’t work, why you shouldn’t be worried, and a simple way to remove

How To Remove Darodar Spam

Update: As of 1/7/15: I found some interesting information about what exactly is going on with Darodar spam. Check it out below also. In my most recent Google Analytics reports I stumbled across another spammer sending ghost referral traffic and interrupting my data. This post will help teach you how to remove darodar spam from you