Over the years, I've written articles about my experiences and learnings. Check them out below. Currently 51 articles and counting.
For the last 12 years, I’ve done just about everything you can do inside a SaaS company. Marketing, demand generation, sales, customer success, support, finance, operations, process design, OKRs, performance reviews, comp planning—you name it, I’ve probably built it, fixed it, or cleaned it up at some point. For a long time, that gave me
After 10 years of working at Carrot (carrot.com), I’ve decided it’s time to move on. My intention in writing this is to reflect on the amazing run I had at Carrot and look back on my thoughts and feelings during this time. As I exited the company the biggest things that stood out to me
SEO – you either love it or hate it. For many SaaS companies they have one of the following experiences with SEO. Without a doubt SEO is the highest ROI marketing channel there is. Afterall, you are getting “FREE” traffic from Google. Rank for the right search term and you will have ideal customers signing
SEO strategies have long centered around driving traffic, climbing the search rankings, and building authority through backlinks. But with the rise of product-focused marketing, there’s a shift taking place—Product-Led SEO is emerging as a powerful approach. Instead of chasing vanity metrics like traffic and rankings, Product-Led SEO focuses on converting visitors into users by tightly
When you think of SEO, what comes to mind? Rankings, traffic, backlinks? While those metrics are often considered the right metrics for SEO, they’re not necessarily the most important, especially if your goal is to grow your business. In a Product-Led SEO strategy, there’s a more important metric to focus on: conversion and, ultimately, revenue.
Most digital marketers understand that Google’s algorithm is a complex tool that can handle data at a massive scale. You’re likely aware of terms like crawl, index, SERP, and more. But in this post, I want to break down the 4 steps that the Google algorithm takes to discover, sort, and show content so you
Product Led SEO is a book by Eli Schwartz. Eli’s experience at Survey Monkey and consulting for some of the bigger product led companies on the internet has given him a unique perspective on SEO. I assume he is the one behind the naming of Product Led SEO so he gets extra bonus points for
The Red Ocean of Traditional SEO Most SaaS companies approach SEO by targeting high-volume keywords, churning out blog content, and building backlinks. This strategy has become commoditized — anyone can hire freelancers, use AI content generators, and outsource link-building. The result? A sea of nearly identical content that does little to distinguish your brand or
I found Wes Bush’s book and website about Product Led Growth in 2022 and knew he was onto something. SaaS companies exploded in users signups and revenue by using this strategy. If you are new to the concept of PLG i’ll share a definition from Wes’ website below. Product-led growth is a business strategy that
Product-Led SEO and Programmatic SEO are two distinct strategies with different approaches and goals in how they target search engines and drive organic traffic. Here’s a breakdown of the key differences: Different Focus On Content There Is A Different Content Creation Process Content Scale & Distribution Is Also Different Content/Business Goals and User Intent So
Product-led SEO is an approach to search engine optimization that focuses on creating content and building pages directly tied to a company’s product or services. The goal of product led SEO is driving organic traffic that converts into users or customers. It integrates the product into the content itself, making it a core part of
I’ve looked at hundreds of small SaaS products for sale on marketplaces like acquire.com, littleexits.com, and other indie maker sites. Most sellers will value their SaaS based on a revenue multiple that doesn’t make sense for the size of project they are selling. Here’s how I think about buying small recurring revenue products. * I
Over the last 10 years of working at Carrot, we have seen multiple new competitors enter the market. It’s tempting to stop what you are doing and start creating marketing material that refutes their claims or directly challenges their unique selling proposition. Over time, we have learned that this is a waste of energy and
Over the years I’ve seen dozens of marketing plans. I am convicted there is NO SUCH THING as THE perfect marketing plan template. There is so much nuance in marketing that it is impossible to have a one size fits all solution. Now, let me be clear. I am NOT saying, there are not proven
🫰Q1 is the most important 3 months of the year for a marketing team. Missing your acquisition numbers in Q1 makes it harder to hit numbers later in the year. It would be like running a race with only one shoe. You’ll keep going, but it’s going to be uncomfortable and your chances of finishing
In January of 2024, I stepped in to help run marketing and sales at Carrot.com. This would be my second time being involved in marketing (previous time was 2015-2018). A lot has changed in the digital marketing landscape – but in some ways – nothing has changed. In this post, I am going to write
In March 2023, an exciting transformation occurred within my role at Carrot. We made a remarkable addition to our team by bringing on board an exceptional COO with the expertise to enhance our business’s performance. Consequently, my position underwent a significant shift, propelling me into the role of VP of Strategy. This pivotal juncture aligned
“Learning is not attained by chance, it must be sought for with ardor and attended to with diligence.” I love learning, but it can be frustrating. Late last year I decided to liquidate an account that held tech stocks. This account was for learning and was going down at a rapid pace. These funds were
What I am about to write won’t make sense to 90% of people reading it. It’s highly unlikely working a W2 job will make you rich And if it does – you will be 60 years old before you can enjoy your wealth. You trade the most enjoyable, active, and fun years of your life
Today is my 33rd birthday 🎉🧁. 33 also happens to be my lucky number. In honor of my birthday, here are 33 truths I strongly believe.
My Sabbatical Plan Carrot is a great place to work. One of my favorite perks that we offer is a 5 year paid month-long sabbatical. We created this perk back in 2018 as a way to reward and retain amazing team members. If you have worked for a start-up or small business you know that