Audit Raven

Building Audit Raven There are two ways I’ve found ideas for SaaS: Problem discovery I reached out to five people in my network who run SEO for clients. Instead of pitching them, I asked “mom test” style questions. The reaction was immediate. Everyone lit up when content audits came up. “This takes my team multiple

Keyword Gaps

My first real attempt at vibe coding a piece of software was KeywordGaps.com. The experience of just sitting down, thinking of a feature, and having it live on my computer in under 20 minutes was incredible. But, as usually happens with vibe coding without a clear plan or product vision, the codebase quickly became complex,

REI Scorecard

Why I launched REIScorecard I was browsing Twitter on a Friday night and saw a user complaining about tracking their marketing effectiveness. Scorecards are something I have helped implement at Carrot and I thought it would be fun to create a simple approach for real estate investors to track their marketing ROI. I looked on