REI Juice

For the last 6 months, I’ve been studying product-led SEO. If that is your first time hearing that term it’s essentially focusing on user intent and user experience vs traditional SEO of keywords, volumes, and backlinks. That’s not to say one is better than the other (depending on your service/market/niche). But product-led SEO feels like

SaaS Playbooks

I was pumped when I found SaaS Playbooks was a domain that was set to expire. I put in a bid for it and was lucky to grab it. I have sat on this domain for years trying to figure out the right thing to build with it. But the first version of this will

Growth & Purpose

Why I launched this project I will never forget the story behind this website. I was sitting in the Portland Airport with the CEO of Carrot (carrot.com). We were talking about marketing strategies for some upcoming campaigns. He was talking about popular author’s frameworks and models and it was clear to him that I was

REI Motivation

Why I launched this project For the last 6+ years, I have been working for a company called Carrot. During my time at Carrot, I have seen thousands of real estate investors launch websites and generate millions of leads. I have helped run split tests, SEO tests, and seen the inside of million-dollar Google Ads

Facebook Course

Why I launched this project After running $40k+ in Facebook ads for my company (Carrot) and my personal blogs I thought I would try and put together a course for real estate investors. I truly believe the best way to learn something is to teach it. In addition to transferring my knowledge, I wanted to