copypress

I bought copypress.ai off acquire.com back in 2023 when everyone and their brother was launching ChatGPT wrappers. My plan was simple: niche it down and flip it.

Didn’t work out.

The space was insanely competitive and at the time I wasn’t vibe coding yet. I had to rely on a software engineer to make edits and improvements, which slowed things down and cost me money. All in, I dropped around $15k between the acquisition and dev costs.

When I bought it, the app had 5 “clients.” Within a month, they all churned. Looking back, I’m pretty sure they were fake accounts propped up for the sale.

So yeah—massive flop. But lessons were learned.

Once I started vibe coding, I pivoted the product into something I thought was actually useful… but I did 0 market research. So now it just kind of sits on the internet, alive but not really living. I’ll probably shut it down soon. (If someone wants to buy it for the domain name alone, hit me up.)

The use case I built for: writing weekly newsletters or nurture sequences. Instead of starting from a blank doc, you should “steal like an artist.” I pulled some of the top copywriters into the app and built a system where you could write with their sentence structure, tone, style, and more—tailored to your product and market.

Basically: proven email marketing, written for your brand.

I still love the design of the app. But it’s a “nice-to-have” tool with zero marketing behind it.

Still, it was fun to vibe code and build it out over a couple weeks.