I recommend this book to anyone who is trying to launch a product or service.
The reason I found this book so useful was that it leverages other founders credibility right off the bat.
Often times a book is published and the founder gives his insights into running a business but rarely uses outside influence.
From the start, this book interviews successful CEO and founders across a variety of different industries.
I love how each chapter is short, to the point, highly actionable, and has key takeaways at the end.
You can read through this book as almost a playlist. It is broken down into 19 traction channels. You could define 3-5 traction channels and work your way through them while recording the effectiveness of them.
It really is a great read and I highly recommend it. You can buy a copy here.
Most traction channels should be performed for under $1,000 and a month of time.
For instance, if you are going to try SEM (search engine marketing). Try going after your best keywords for $1000 and see if the channel is even viable.
If you were going to target 10 bloggers, spend $1k in giveaways or products to get on their blogs.
I love how each traction channel is easy to follow when you think about devoting a month of time to it.
Don't Have Time To Read?
Get a quick summary and the most important points of some of my favorite books.
Unsubscribe whenever you'd like.