The Truth About Facebook Marketing For Real Estate Investors

Can I be honest with you for a minute about Facebook marketing for real estate investors? You probably already know this but…

Facebook marketing for motivated seller leads is hard and it isn’t going to work for every real estate investor.


  1. Some investors don’t want to take the time to sit down and learn a new way to drive traffic to their website.
  2. If you don’t have a legit strategy you are just putting out ads and hoping to get someone to see it.
  3. Others don’t have their pixels set up right and aren’t building custom audiences in a way that serves them in the future.
  4. Some investors do very little to add to the conversation or share their credibility with prospects.

The truth is, these are all valid reasons why an investor might fail at successfully generating a positive ROI from their Facebook budget.

But blaming Facebook seems like a silly thing to do.

The fact is, thousands of seller, buyer, and tenant leads are generated from Facebook every month.

If you can get 200-500 people to leave Facebook to visit your website and not one of them converts, don’t blame Facebook, blame your website. Facebook delivered the traffic, your website just didn’t convert it.

Do Facebook Ads Work In My Market?

I am often asked…does Facebook marketing for seller leads work in xyz market?

There is only 1 answer. Test it out

Create a simple conversion campaign and spend $250. After the budget runs, review the results and work the math backward to see if Facebook can give you a positive ROI.

But I Have Never Created A Facebook Ad, Where Do I Even Start?

You could spend an entire weekend trying to learn everything there is to know before launching your first Facebook campaign. I am here to save you a few precious hours and give you a quick rundown of how you can create your first campaign.

View the video below to see how to run your first conversion campaign on Facebook. This video assumes you already have your pixel setup and installed correctly.

This is an actual video from my Facebook course. You can learn more about the course here.

How Do I Learn More About Facebook & Level Up My Marketing Skills?

Now that you have started your first Facebook marketing campaign you probably have more questions then when you started about how to get the most out of the advertising platform.

You have two choices.

You can spend your money or your time learning how to effectively run Facebook ads.

If you have more time than money, I strongly suggest Facebook’s Blueprint training.

This training covers all kinds of different advertising objectives and is all-encompassing. This is for someone who is curious not only about real estate leads but how to use Facebook marketing for ALL types of leads.

If you more money then time…

You could try a Facebook marketing training I put together specifically for real estate investors.

Over the last several years I have learned some secrets to Facebook marketing through trial and error.

I will be honest, it was frustrating and I lost a lot of money advertising the wrong way.

I would love to save you time and money by following a strategy outline and avoiding some of the mistakes I made along the way.

The Facebook Marketing Secrets Course

The course is priced in a way to allow anyone to afford it so you can go through it in a weekend and have enough knowledge to confidently spend your first $1k on Facebook ads.

Learn More About The Course

When I started running Facebook ads I signed up for numerous courses and spent thousands of dollars learning from experts.

It helped.

But what helped the most was actually getting into the advertising campaigns and doing the work.

It drove me nuts that I would have to sit through a 45-minute video on how to do something in Facebook. I would constantly have to pause the video so I could implement and come back to the rest of the video later.

Remembering this frustration of mine, I made this course short and sweet.

Q: Does it cover every little detail about Facebook?

A: Of course not, you don’t need to know everything.

Instead, I made a series of short, concise videos that talk through my thinking and what I do when I run Facebook ads for seller leads.

If you are interested in learning more about the course you can check it out here.

View The Course Details + Pricing

You might also like...

How To Effectively Use Tracking Links On Facebook You spend the time to make a beautiful Facebook ad, your custom audiences are dialed in. You publish your campaign and... You see you are getting cli...
Why I Created A Facebook Course I am going to keep this short... I have taken plenty of online courses and they all seem to have a few things in common. They have 50+ videos ...
How To Set Your Budget For Facebook Ads It can happen to the best of us. We turn on a Facebook campaign, miss a couple steps and WHAM! You are hit with a bill from Facebook that is 3x more t...