Lesson 4 — Ads Manager + Power Editor Overview

Video Notes

  • Ads Manager is like ordering a sandwich at a deli. You tell Facebook what you want and submit your order.
  • It works best for marketers who are new to advertising on Facebook who want a simple interface to purchase ads.
  • Power Editor is better for those who will be running 10+ ads each week.
  • I mention link tracking in this video, check out my post about it here.

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