Lesson 4 — Ads Manager + Power Editor Overview
- Ads Manager is like ordering a sandwich at a deli. You tell Facebook what you want and submit your order.
- It works best for marketers who are new to advertising on Facebook who want a simple interface to purchase ads.
- Power Editor is better for those who will be running 10+ ads each week.
- I mention link tracking in this video, check out my post about it here.