SEO Keywords For Real Estate Investors


Keywords are the lifeblood of any real estate investors online marketing strategy. SEO keywords are the highest performing and highest ROI marketing strategy an investor can have.

If you dominate your market’s SEO keywords for phrases like “We buy houses Vancouver” then you can bet that you are going to generate leads online with very little work. I see little traffic with a few of my sites because I haven’t cracked the first page of Google yet. For instance, I struggle with keywords like “Sell my house fast Vancouver Washington” on my site www.pnwinvest.com/

Of course, getting your website to rank for these keywords isn’t easy. Anyone who tells you differently is fooling you and you should cut a wide berth around them.

I will show you the exact 32 SEO keywords I go after when targeting motivated sellers with my real estate investor websites.

Ranking for real estate specific keywords involves two really big hurdles.

  1. Real estate investors knowing which SEO keywords to go after.
  2. Having the expertise to rank for those keywords, especially in crowded markets

This post will only focus on the first hurdle, knowing which motivated seller keywords you should be going after.

Also, there is generally nothing FAST about SEO. It takes time. Even in smaller markets.

Which Keywords Generate Seller Leads?

As with most things in life, quality > quantity and it depends on your market.

This law applies to house seller keywords.

I won’t bore you with the details of how I do keyword research.

Because there are literally thousands of posts showing you how to do keyword research, and gasp, I use keyword planner just like everyone else.

Instead, I am just going to give you the 32 exact keywords I target on most of my motivated seller websites, and the ones I recommend you go after. So here it is, the complete list of keywords I generally go after for motivated seller keywords.

Campaign Name Keyword Avg. Monthly Searches (exact match only) Competition Suggested bid
We Buy Houses Keywords home buyers 10K – 100K 0.41 13.92
We Buy Houses Keywords we buy any home 1K – 10K 0.62 25.3
We Buy Houses Keywords how to sell your house 1K – 10K 0.88 14.13
We Buy Houses Keywords how to sell your house fast 1K – 10K 0.82 25.45
We Buy Houses Keywords how to sell a house 1K – 10K 0.73 11.34
We Buy Houses Keywords how to sell your own home 1K – 10K 0.87 8.68
We Buy Houses Keywords sell your own home 1K – 10K 0.9 7.69
We Buy Houses Keywords house investor 1K – 10K 0.31 24.24
We Buy Houses Keywords property buyers 1K – 10K 0.61 7.98
We Buy Houses Keywords sell house quickly 1K – 10K 0.42 41.8
We Buy Houses Keywords sell property online 1K – 10K 0.56 3.6
We Buy Houses Keywords we buy any house 1K – 10K 0.91 40.24
We Buy Houses Keywords buying homes cash 1K – 10K 0.22 23.23
We Buy Houses Keywords how to sell a house fast 1K – 10K 0.63 20.63
We Buy Houses Keywords buy my house 1K – 10K 0.73 22.35
We Buy Houses Keywords buy my home 1K – 10K 0.31 14.32
We Buy Houses Keywords we buy homes 1K – 10K 0.78 30.4
We Buy Houses Keywords we buy ugly houses 1K – 10K 0.86 40.5
We Buy Houses Keywords quick house sale 1K – 10K 0.61 38.91
We Buy Houses Keywords sell my house fast 1K – 10K 0.77 46.15
We Buy Houses Keywords cash for houses 1K – 10K 0.88 35.39
We Buy Houses Keywords sell house fast 1K – 10K 0.82 37.7
We Buy Houses Keywords home investors 1K – 10K 0.85 32.47
We Buy Houses Keywords house cash buyers 100 – 1K 0.89 26.3
We Buy Houses Keywords how to sell your property fast 100 – 1K 0.17 1.08
We Buy Houses Keywords best way to sell your house 100 – 1K 0.85 19.87
We Buy Houses Keywords sell your own property 100 – 1K 0.89 6.15
We Buy Houses Keywords sell my house myself 100 – 1K 0.84 13.47
We Buy Houses Keywords sell a home fast 100 – 1K 0.51 36.54
We Buy Houses Keywords sell your property quick 100 – 1K 0.19 27.53
We Buy Houses Keywords selling your home as is 100 – 1K 0.95 20.53
We Buy Houses Keywords selling property privately 100 – 1K 0.91 5.25


A Couple Things To Note

  • Keywords relevancy is constantly changing. 5 years ago, a lot of posts like this would have told you to go after keywords with foreclosure segments. This is still really good advice.
  • But as markets change, people become more aware of real estate investor vocabulary, and things terms like “flipping houses” become more popular (thanks, HGTV), your keywords will likely change as well.
  • I focus my keywords on semantics.
  • I try and close my eyes and visualize a lead actually typing in the keyword phrase. I can literally see someone typing in “how to sell a house fast in Topeka.”
  • I am also quick to pick up on the subtle differences that SEO keywords can deliver for real estate investors.
  • For instance, the keywords “buy my house” vs “buy my home

Let’s Simplify Things Even More

If you want to go after keywords with the least amount of competition and the ones that are likely to give you the quickest chance of ranking in your market, then target these keywords. You will notice they have the lowest competitive ranking.

We Buy Houses Keywords how to sell your property fast 100 – 1K 0.17 1.08
We Buy Houses Keywords sell your property quick 100 – 1K 0.19 27.53
We Buy Houses Keywords buying homes cash 1K – 10K 0.22 23.23
We Buy Houses Keywords house investor 1K – 10K 0.31 24.24
We Buy Houses Keywords buy my home 1K – 10K 0.31 14.32

The Highest Traffic SEO Keywords For Motivated Seller Search Terms

If you are looking for the keywords that are going to deliver the most visitors to your website (assuming you rank for them) then check out the table below.

We Buy Houses Keywords buying homes cash 1K – 10K
We Buy Houses Keywords house investor 1K – 10K
We Buy Houses Keywords buy my home 1K – 10K
We Buy Houses Keywords sell house quickly 1K – 10K
We Buy Houses Keywords sell property online 1K – 10K
We Buy Houses Keywords property buyers 1K – 10K
We Buy Houses Keywords quick house sale 1K – 10K
We Buy Houses Keywords we buy any home 1K – 10K
We Buy Houses Keywords how to sell a house fast 1K – 10K
We Buy Houses Keywords how to sell a house 1K – 10K
We Buy Houses Keywords buy my house 1K – 10K
We Buy Houses Keywords sell my house fast 1K – 10K
We Buy Houses Keywords we buy homes 1K – 10K
We Buy Houses Keywords how to sell your house fast 1K – 10K
We Buy Houses Keywords sell house fast 1K – 10K
We Buy Houses Keywords home investors 1K – 10K
We Buy Houses Keywords we buy ugly houses 1K – 10K
We Buy Houses Keywords how to sell your own home 1K – 10K
We Buy Houses Keywords how to sell your house 1K – 10K
We Buy Houses Keywords cash for houses 1K – 10K
We Buy Houses Keywords sell your own home 1K – 10K
We Buy Houses Keywords we buy any house 1K – 10K
We Buy Houses Keywords home buyers 10K – 100K

This Is Not A Perfect Or Exhaustive List

You might be thinking, I don’t see some of the most common SEO keywords for motivated sellers on here. This is true. Overtaking the rankings from sites who have been there for years is rather difficult. When I do keyword research I try and find the variations of the more popular terms.

I do this because I am trying to snatch up the rankings that the big websites have forgotten about.

So this list isn’t meant to be the ONLY keywords you target. But rather a good starting point for someone getting started with keywords and trying to rank for motivated seller search terms.

If you have feedback about this list of keywords let me know. I would love to hear your thoughts.

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