This book is AWESOME. If you are running a company online and are frustrated with your sales performance I strongly recommend checking out this book.
First of all, Russell has the experience, case studies, and proof to back up his claims and has learned marketing from some of the best.
The reason why I like this book so much is that it’s not just stories of how awesome Russell is or how much money he makes (like some books in this genre tend to be).
He shows you the exact funnels, email copy, landing pages, and data that have come from his 10+ years of selling products and services online.
I have literally copied some of his funnels and put them into practice and they work.
This is a quick read and one of those books you should keep on your desk so you can reference it quickly when you need to pull a page out of his playbook.
My favorite two funnels from this book are the
OTO (one-time offer) and the SOAP opera sequence. I like these because they are easy to implement and hits triggers that all of us have. It’s basic psychology but Russell breaks it down into an easy to understand and easy to implement way.
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